David Meerman Scott

INBOUND MARKETING AUTHOR

“None of [the old rules of marketing] are true anymore. The Web has transformed the rules, and you must transform your marketing to make the most of the Web-enabled marketplace of ideas.”

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What makes him a crazy one?

I discovered David Meerman Scott after devouring The New Rules of Marketing and PR in 2010. His mantra was then and continues to be: Educate and inform instead of interrupt and sell.

This mantra is at the heart and center of inbound marketing – an industry he helped create, grow and nurture into the mainstream industry it’s become.