I discovered David Meerman Scott after devouring The New Rules of Marketing and PR in 2010. His mantra was then and continues to be: Educate and inform instead of interrupt and sell.
This mantra is at the heart and center of inbound marketing – an industry he helped create, grow and nurture into the mainstream industry it’s become.
Here’s some of my favorite pieces by and about Scott, if you’d like to get know him a bit better.
Follow David on Twitter.