You don’t see many journalists, who are also entrepreneurs, which is why Shane Snow is a purple unicorn.
Snow is one of the most talented storytellers, I’ve had the pleasure of reading. I love how he has turned his remarkable writing capabilities into a marketing engine to grow his company, Contently.
He’s also the author of the NY Times’ Best Seller Smartcuts, which teaches you how to “smartcut” your life through the use of lateral thinking. Lateral thinking simply means reframing a problem so you can solve it quicker.
“Lateral thinking doesn’t replace hard work; it eliminates unnecessary cycles.”
Here’s some of my favorite pieces by and about Snow, if you’d like to get know him a bit better.